Course Name: Digital Marketing Master Class (Code#123)
Chief Innovation Officer
Yunzhi is a creative professional focused on growing in the field of digital marketing, web technology, mobile applications, web design and social media strategies and execution. Yunzhi is currently the co-founder and head of product at Granular, a SaaS start-up. Looking back on his journey as an undergrad at Brock University, located in Ontario, Canada. Yunzhi is no stranger when it comes to digital marketing and brand building. After launching a chain of physical retail shops, he quickly pivoted the business model to e-commerce before the start of the pandemic. Yunzhi has over 15 years’ experience working on various digital platforms and finding new ways to transform brands, passionate about online innovation and finding new ways to reverse customer behaviours. A strategist at heart, with broad experience in handling cross-functional teams across digital campaigns, positioning and communication projects that make the difference for a brand. When Yunzhi is not operating his multiple businesses that he own’s he has a passion for education and supporting pupil achievement. Yunzhi is the 3rd generation in his family that enjoys teaching and aspiring young minds. His area of experience is math, economics, and accounting. Yunzhi’s favourite pastimes are gaming, cooking, and design. He has a strong appreciation of various art forms and of natural wonders and he is always open to new experiences. Our students at HubPod School will learn to excel in learning how to use Facebook, Twitter, TikTok, Instagram to build their business and brand effectively and safely.
In this class, students will learn how to use various social marketing platforms to grow their business and brand effectively and safely. Our instructor will walk students through easy-to-use social media marketing tools that helps students, teams and businesses automate their social media management. It helps you as a future entrepreneur at every step-right from the publishing posts on your personal or business profiles to analyzing your posts performance.
Class time will be divided between lecture, discussion, and activities; I will explain a topic, then we will discuss it as a class, and then we will do an exercise which illustrates the topic in a fun and clear way so that long-term retention is achieved.
By the end of this class, students will know everything they need to and master social media marketing principles during this sixteen -week program. Course curriculum includes working with team members on a live client creative brief.
Week 1. How to create and use a Facebook Page
Week 2. How to create posts for your Facebook Page with Creator studio
Week 3. How to build a brand community for your business
Week 4. Study the analytics of your Facebook Page
1) My classes are interactive and are primarily based on the Socratic learning method. Students are encouraged to have fun, speak up and ask questions during class and sometimes even debate. I will make the material relatable and incorporate concepts and materials that align with their likes, dislikes, and interests.
2) Students must have working cameras and microphones in class positioned to both see and hear them. This makes each class much more engaging and social.
3) "Punctuality is the soul of business” - Thomas Chandler Haliburton.
Lateness is very destructive to business. We expect each learner to login at least 10-15 minutes before class begins because we will always start promptly on the hour which is 9:00 am (EST). Students will be given a grace period by 9:05 am to log in after that the instructor must continue teaching. If there are no students in the class 15 minutes after the class starts the instructor will exit the class for the day.
4) I know in this Zoomed-out world we are in; people will get anxious and fidgety during sessions—That's normal and expected. However, it is unacceptable for a student to become rude, disruptive, belligerent, combative, and confrontational.
Things like spamming the chat, muttering obscenities, displaying rude gestures, make threatening remarks or behavior, or displaying and causing disruptions with the camera are not tolerated. A student will be given an initial warning, and if they continue to be disruptive, they'll be moved to the waiting room. If the disruptive behavior persists, they'll be ejected from the class and will have to watch the recording. All students deserve to learn in an environment free from disruption.
No formal homework is assigned. But we encourage students to share all the different media marketing platforms that they will learn during this 17-week program. Not only will students be able to build their own business, personal brand. They can even start their own business as a digital social media marketing specialist.
Access to internet, download Zoom App, devices you can use laptop, desktop, iPad/Tablet, Phone.
Saturday, February 5, 2022 – February 26th, 2022
Log In: 08:45 am (EST)
Class Start: 09:00 am (EST)
Class End: 10:00 am (EST)
Instructor will provide PDF’s of reading material.
Students will be issued a certificate that they have completed the course.
1 hours per week in class, and an estimated 0 - 1 hours per week outside of class.